حور منها و اليها جمال يعود لأصله

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HOOR 
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Beauty fuelled by nature.

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HOOR 
BEAUTY

Beauty fuelled by nature.

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What is Alathmad 

Al-Athmad, is a rare natural mineral stone that has been finely ground into a rich black powder for centuries and used as traditional kohl eyeliner.

More than a cosmetic, Al-Athmad was prized across Arabia and beyond for its healing and beautifying powers. Women treasured it as a beauty ritual passed from mothers to daughters, while men used it to protect and strengthen the eyes.

Why it’s unique:

A natural mineral, not synthetic or chemical.

Defines the eyes with a deep, pure black color.

Helps strengthen and soothe tired eyes.

Supports natural eyelash growth.

A timeless symbol of Arab heritage and elegance.

Today, HOOR has revived Al-Athmad with modern refinement and purity standards, transforming this ancient ritual into a luxury beauty experience. Every stroke of ithmid carries history, culture, and the promise of natural beauty that lasts.


ما هو الثمد؟

الأثمد هو حجر معدني طبيعي نادر، جرى طحنه بدقة عبر قرون طويلة ليصبح مسحوقًا أسود غنيًا

 .واستُخدم تقليديًا ككحل للعين

ولم يكن الأثمد مجرد مستحضر تجميلي، بل حظي بتقدير واسع في أرجاء الجزيرة العربية وخارجها لما نُسب إليه من خصائص علاجية وتجميلية. فقد اعتبرته النساء طقسًا جماليًا متوارثًا تنتقل أسراره من الأمهات إلى البنات

. في حين استخدمه الرجال لحماية العينين وتقويتهما

 

: ما الذي يميّزه

 .معدن طبيعي، غير صناعي أو كيميائي
.يُبرز جمال العينين بلون أسود عميق ون
.يساعد على تقوية العين وتهدئتها من الإرهاق
.يدعم النمو الطبيعي للرموش
.رمز خالد للتراث العربي والأناقة

واليوم، أعادت HOOR إحياء الأثمد بمعايير حديثة من النقاء والرقي، محوِّلة هذا الطقس العريق إلى تجربة تجميل فاخرة. فكل لمسة من كحل الأثمد تحمل التاريخ والثقافة، ووعدًا بجمال طبيعي يدوم
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What is Alathmad 

Al-Athmad, is a rare natural mineral stone that has been finely ground into a rich black powder for centuries and used as traditional kohl eyeliner.

More than a cosmetic, Al-Athmad was prized across Arabia and beyond for its healing and beautifying powers. Women treasured it as a beauty ritual passed from mothers to daughters, while men used it to protect and strengthen the eyes.

Why it’s unique:

A natural mineral, not synthetic or chemical.

Defines the eyes with a deep, pure black color.

Helps strengthen and soothe tired eyes.

Supports natural eyelash growth.

A timeless symbol of Arab heritage and elegance.

Today, HOOR has revived Al-Athmad with modern refinement and purity standards, transforming this ancient ritual into a luxury beauty experience. Every stroke of ithmid carries history, culture, and the promise of natural beauty that lasts.
Alt image Alt image Alt image

What is
 Alathmad 

Al-Athmad, is a rare natural mineral stone that has been finely ground into a rich black powder for centuries and used as traditional kohl eyeliner.

More than a cosmetic, Al-Athmad was prized across Arabia and beyond for its healing and beautifying powers. Women treasured it as a beauty ritual passed from mothers to daughters, while men used it to protect and strengthen the eyes.

Why it’s unique:

A natural mineral, not synthetic or chemical.

Defines the eyes with a deep, pure black color.

Helps strengthen and soothe tired eyes.

Supports natural eyelash growth.

A timeless symbol of Arab heritage and elegance.

Today, HOOR has revived Al-Athmad with modern refinement and purity standards, transforming this ancient ritual into a luxury beauty experience. Every stroke of ithmid carries history, culture, and the promise of natural beauty that lasts.

ما هو الثمد؟

الأثمد هو حجر معدني طبيعي نادر، جرى طحنه بدقة عبر قرون طويلة ليصبح مسحوقًا أسود غنيًا

 .واستُخدم تقليديًا ككحل للعين

ولم يكن الأثمد مجرد مستحضر تجميلي، بل حظي بتقدير واسع في أرجاء الجزيرة العربية وخارجها لما نُسب إليه من خصائص علاجية وتجميلية. فقد اعتبرته النساء طقسًا جماليًا متوارثًا تنتقل أسراره من الأمهات إلى البنات

. في حين استخدمه الرجال لحماية العينين وتقويتهما

: ما الذي يميّزه

الأثمد هو حجر معدني طبيعي نادر، جرى طحنه بدقة عبر قرون طويلة ليصبح مسحوقًا أسود غنيًا

 .واستُخدم تقليديًا ككحل للعين

ولم يكن الأثمد مجرد مستحضر تجميلي، بل حظي بتقدير واسع في أرجاء الجزيرة العربية وخارجها لما نُسب إليه من خصائص علاجية وتجميلية. فقد اعتبرته النساء طقسًا جماليًا متوارثًا تنتقل أسراره من الأمهات إلى البنات

. في حين استخدمه الرجال لحماية العينين وتقويتهما
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HOOR  Where Heritage Meets Modern Elegance

At HOOR, we believe beauty is more than appearance it is legacy, artistry, and confidence in every detail. Inspired by centuries of Arabian tradition and reimagined through modern innovation, our mascaras and eyeliners are crafted to bring timeless allure into the rhythm of today’s world.

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HOOR LIFE

Makeup Rituals by HOOR

Become an agent

Thanks for contacting us. We'll get back to you as soon as possible.

Had Franchise Before?

Send

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Copyright © 2025 HOOR. All Rights Reserved.